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Employee Tenure Is Our Key to Success

By: Greg Fischer

Over the course of this year, I have reflected many times on the 30th anniversary of Marketing Support Services and one thing keeps standing out in my mind – I've been saying "good morning" to the same people every day for as long as I can remember. Gail, in the Contact Center has been with MSS for more...

Increase Revenue With a SPIFF Program

By: Greg Fischer

Sales incentives are not a new idea in the retail world. In fact, Sales Promotion Incentive For Frequent Sales, or SPIFFS - small, usually monetary bonuses - are said to have been used as far back as the early 1900's in the furniture industry and were an integral part of bringing Apple computers...

Topics: revenue, sales, SPIFF

5 Ways in Which Print on Demand Can Help Your Business

By: Greg Fischer

Before spelling out the benefits of print on demand, let's first define it. Print on demand, or POD, is simply producing printed materials on an as-needed basis. Gone are the days of bulk printing and storing your business' marketing collateral, documents, and publications. Now you can eliminate costly up-fro...

IP Targeting – The Next Generation of Direct Mail

By: Greg Fischer

As marketers, we all know how effective direct mail campaigns can be and what kind of impact they can have on our business. They'll stand on their own if we want them to; some businesses use them as their only channel. But what if there was a way to enhance your existing direct mail campaigns? Would you do...

We Achieved a 23% Response Rate Using Mailers — No April Foolin'!

By: Greg Fischer

We have a Client who engineers and manufactures valves for high pressure, high temperature and caustic chemical manufacturing applications. These valves are unique to certain industries. It was our Client's goal to build a database of engineers in this realm and solicit mailings to the them based on their...

Direct Mail Marketing Campaigns: 3 Reasons Why They Are Still Useful

By: Nick McAuliff

With digital marketing through social media, email campaigns and online ads becoming the norm, you may find it hard to believe that direct mail marketing is still alive. More than just alive, it's thriving. In fact, according to the Direct Marketing Association, 70 percent of Americans believe direct mail...

Why Promotional Postcards Make an Excellent Marketing Tool

By: Peter Swift

Today's marketing and advertising world is awash with hashtags, viral videos, memes, and all the other signature elements of the social media age. Against this backdrop, printed postcards may seem a hopelessly outdated way of delivering a marketing message. However, postcards have been around for decades ...

Tips for a Successful Lead Management System

By: Greg Fischer

As you create a lead management program you spend arduous time and investment creating and planning a complex strategy and plan. Then comes the hours of execution and implementation. Finally, you have your plan in place and it's up and running. Leads now start to come to fruition.Now What? According to a...

Call Center Quality Control: 10 Essential Criteria

By: Matt Parkman

Call centers often come under firefor the quality of customers'experience when contacting them. There is no excuse for allowing your customer-facing agents to be the cause of dissatisfaction. Set clear expectations of what is required for every customer interaction and monitor...

5 Rules for Choosing a Third-Party Fulfillment Partner

By: Greg Fisher

Whether you work in a B2B or B2C field, you're probably very familiar with the importance of warehousing, fulfillment, and shipping. These three areas can play an important role in the success (and sometimes survival) of your business. For some, working with a third-party to manage the day-to-day flow of ...

What Is EDI and How Can It Help Your Business Grow?

By: Ronald Franklin

Every day, companies around the world inundate one another with pieces of paper. Documents such as purchase orders, invoices, and shipping notices are the life blood of global commerce. But they can also be the source of avoidable errors and excessive costs.For example, getting a purchase order from a buyer i...